Accounting software for small and medium enterprises (SMEs) has traditionally been developed for accountants and tax professionals without keeping the business owner in mind. Because of this, business owners may give accounting lower priority than other aspects of operations, or spend significant time learning accounting methods and principles. KPMG's Private Enterprise Virtual Accountant provides a platform designed to help founders, CEOs and leadership teams establish an accounting foundation that will scale-up as their business grows, allowing them to make knowledgeable decisions and reach better-informed outcomes, faster. We aim to provide SMEs with outsourced services to transform their businesses. The Managed Services component of the Advisory team at KPMG Lower Gulf (Oman and UAE) provides accounting, reporting and payroll services. With the introduction of VAT in the Gulf region, many companies registered in GCC and operating within and outside of the GCC face new challenges. The business environment is increasingly complex, regulated and competitive, which has led to an increase in demand for effective, efficient and robust finance functions. Outsourcing certain services may then enable management to concentrate on core business processes.